Methods · Ranking
WISP (Simple Weighted Sum Product Method)
WISP scores each alternative through four separate comparison logics, based on both summing and multiplying, and averages these four results into a single ranking.
Base method's data type: Classical
What Is the Method?
WISP is a ranking method for when you hold a decision table filled with numbers and want to place the alternatives in a single order. Its output is a benefit score for each alternative and the ranking that follows from it; it does not sort alternatives into groups, and it does not produce criterion weights, taking them from outside. Stanujkić, Popović, Karabašević, Meidutė-Kavaliauskienė and Ulutaš proposed it in 2023; the method is quite new and its application literature is still limited, but it has already begun to appear in supplier-selection and alternative-evaluation studies.
The Philosophy Behind It
The idea behind WISP is "do not rely on a single comparison logic." Comparing criteria by adding them (additive logic) and comparing them by multiplying them (multiplicative logic) can give different results for the same table, and which is "correct" is debatable. WISP calculates both, in both difference and ratio form, and averages the results of four distinct viewpoints: additive difference, multiplicative difference, additive ratio, multiplicative ratio. If an alternative performs well across all four viewpoints, the result rests not on a single formula but on the agreement of four distinct logics.
This idea carries a philosophical consequence: WISP is compensatory, allowing a weakness on one criterion to be papered over by strength on another, as TOPSIS and similar methods do. Unlike TOPSIS, though, WISP tests this compensation against four distinct arithmetic logics; if all four favour the same alternative, the result can be said not to depend on a single assumption (adding alone, or multiplying alone). If the four logics diverge, that is a sign the decision is fragile.
How It Works
The method proceeds in four steps.
First, scale equalisation. Every column is divided by its own largest value; each column is thereby compressed into the 0-to-1 range, and criteria in different units become comparable.
Second, weighting. WISP multiplies each equalised column by its criterion's weight. The weights come from outside WISP itself; they must sum to 1.
Third, four benefit measures. WISP splits the weighted table into benefit criteria (higher is better) and cost criteria (lower is better). For each alternative it calculates four separate measures: the difference between the sum of benefits and the sum of costs, the difference between the product of benefits and the product of costs, the ratio of the sum of benefits to the sum of costs, and the ratio of the product of benefits to the product of costs.
Fourth, averaging. WISP scales each of the four measures, within itself, to a 0-to-1 range relative to the best alternative on that measure, then averages the four. This average is the final score; WISP ranks the alternatives from highest to lowest on it.
The formulas behind the steps are given on the DecisionMind method page; this card carries no formulas.
How to Read the Output
The final score states an alternative's average standing across four distinct comparison logics; nothing more. A score of 1 does not mean "perfect" but "the alternative all four logics find best in this set." The score is not a percentage and cannot be compared with a score from a different analysis, because the scaling is done relative to each analysis's own best value.
The four components underlying the score (additive difference, multiplicative difference, additive ratio, multiplicative ratio) should also be checked separately: if all four find the same alternative best, the result is reliable; if one points to a different alternative, the final average conceals this disagreement, and the report should state it.
Thus instead of writing:
"WISP found the best alternative"
the report should read:
"With these weights, the average of the four comparison logics favours this alternative; all four logics agree / do not agree on this being the best"
Data Type and Inputs
WISP works with crisp data: a single number per cell. DecisionMind holds four WISP family members alongside the base method (classical WISP together with fuzzy, neutrosophic and plithogenic extensions); which fits your data situation is explained on the relevant data-type cards.
You need alternatives in rows, criteria in columns, one number per cell, and no empty cells; direction information for every criterion; and criterion weights that sum to 1. WISP does not produce weights, it asks for them; you can derive them from expert opinion (AHP, BWM, SWARA) or from the data itself (Entropy, CRITIC). A minimum of two alternatives and two criteria is required; three to twelve criteria work comfortably. Take care that no cell in the table is zero: if a multiplicative measure is zeroed out, that logic drops out and the four-logic agreement falls to two.
When to Use It, When Not To
WISP is a sound choice if your criteria can be measured numerically, your table has no gaps, and you accept compensation, while also not wanting to rely on a single arithmetic logic (adding alone or multiplying alone). Its typical fields are alternative selection and supplier evaluation.
It should not be used in these cases: where you will not compromise on one criterion (WISP is compensatory and does not screen out anything below a threshold); where your table has a zero or negative value (multiplicative measures break down, and the data must be transformed first); and where you need to explain how the method works to a decision-maker in a single simple story (summarising four separate logics is more complex than TOPSIS's single "closeness to the ideal" story).
A numerical table, compensation accepted, not wanting to rely on one logic → WISP
Same goal, but the data is fuzzy / neutrosophic / plithogenic → the relevant WISP extension
A simple, single-story explanation is needed → TOPSIS, SAW
No compromise allowed on one criterion, sub-threshold alternatives must be screened out → screening first, then ranking
Not a ranking but weights are needed → AHP, BWM, SWARA, CIMAS (subjective); Entropy, CRITIC (objective)
Strengths
WISP's greatest strength is that it does not depend on a single arithmetic assumption: by using additive and multiplicative logics together, in both difference and ratio form, it offers four independent checkpoints. When all four favour the same alternative, this gives the decision-maker a stronger assurance than TOPSIS's or SAW's single formula. Its computational burden is small and its normalisation step is simple (dividing only by the column maximum). Despite being a new method, it has already been extended to neutrosophic, fuzzy and plithogenic settings within a short time, showing that its logic transfers to different data types (Stanujkić et al., 2022).
Weaknesses
Its limitations stem largely from its still being a young method. First, classical WISP requires crisp data; it cannot capture uncertainty in expert judgement or disagreement between experts. This gap is the reason a neutrosophic extension was published one year after the method was proposed (Stanujkić, Karabašević, Popović, Smarandache, Stanimirović, Saračević and Katsikis, 2022). Second, when the four logics are averaged, each is given equal weight; where one logic (such as the multiplicative ratio) fits the decision-maker's intuition less well, this equal weighting can be contentious. Third, when the table has a value at or near zero, the multiplicative measures break down and the four-logic agreement effectively drops to two. Fourth, because the method was only proposed in 2023, independent studies of rank reversal or comparative performance have not matured to the level seen for TOPSIS or VIKOR; DecisionMind presents this card while stating openly that the existing literature is limited.
Common Mistakes
The most common mistake is marking a criterion's direction wrongly; if a cost criterion is marked "higher is better," the benefit and cost sums and products get added on the wrong side, and the ranking becomes meaningless.
A second mistake is reporting only the final average without ever checking the four intermediate measures (additive difference, multiplicative difference, additive ratio, multiplicative ratio); if the four disagree, this information is lost. A third mistake is leaving a zero value in the table; the multiplicative measures give unreliable results in that case. A fourth mistake is reading the final score as a percentage or a probability. A fifth is giving weights equal value without justification and presenting this as "neutrality."
The governing principle is this:
A WISP result is the average of four distinct comparison logics; if the logics disagree, the average alone is not a reliable summary, and the report must show this disagreement.
Cases
Each case opens with a decision table, describes in words what the method does to it, and shows how to read the result. The first case is an illustrative construction, based on DecisionMind's validation example. The remaining cases are also illustrative constructions.
1. Business: Choosing among three office-automation software packages (illustrative example)
A mid-sized company's IT team will choose among three software packages. There are three criteria: a functionality score, a usability score and annual licence cost. Functionality and usability are "higher is better," cost is "lower is better." The team set the weights at 0.40 for functionality, 0.35 for usability and 0.25 for cost.
| Software | Functionality | Usability | Annual Cost (thousand TL) |
|---|---|---|---|
| Y1 | 3 | 5 | 4 |
| Y2 | 5 | 3 | 2 |
| Y3 | 4 | 4 | 3 |
| Direction | higher is better | higher is better | lower is better |
| Weight | 0.40 | 0.35 | 0.25 |
The method divides each column by its own largest value, multiplies by the weights, calculates four separate measures comparing the functionality and usability totals against the cost (additive difference, multiplicative difference, additive ratio, multiplicative ratio), and averages the four.
| Software | WISP Score | Rank |
|---|---|---|
| Y2 | 1.000 | 1 |
| Y3 | 0.873 | 2 |
| Y1 | 0.786 | 3 |
The result reads as follows: Y2 is not the best on any single criterion on its own, but because it is highest on functionality and lowest on cost, it comes out first under all four logics. All four intermediate measures (additive and multiplicative difference, and their corresponding ratios) give the same ranking, meaning the result does not depend on a single arithmetic assumption. Y3 sits in the middle; Y1, though best on usability, finishes last because it trails on functionality and cost.
The team hesitates here: an independent Python check, run across a wide range of weights (up to 0.90 for usability, up to 0.90 for functionality, tested one at a time), left the ranking (Y2 > Y3 > Y1) unchanged. For this table, the result is remarkably robust to weight choice. But this robustness is specific to this data set and cannot be generalised; besides, WISP's multiplicative measures are sensitive to zero values. Were the team later to allow a software package to score "0" on any criterion (for instance, not supporting a function at all), the multiplicative difference and multiplicative ratio measures would lose their meaning for that alternative, and the four-logic agreement would effectively fall to two; in that case, the team should re-read the result using only the additive measures.
In the report: "With the given weights, Y2 obtained the highest WISP score (1.000), and this ranking (Y2 > Y3 > Y1) held even when the weights were varied across a wide range; the table is not sensitive to weight choice within this range."
Source: illustrative example; the validation example for DecisionMind's WISP engine (anchored to Stanujkić et al. (2023)'s algorithm, not a case drawn from a book or paper). The ranking and scores have been verified with an independent Python calculation.
2. Agriculture: A cooperative's irrigation-system selection
An agricultural cooperative will choose among three drip-irrigation system proposals. There are four criteria: water-saving rate, ease-of-installation score, maintenance frequency (times per year) and installation cost. Water saving and ease of installation are "higher is better"; maintenance frequency and cost are "lower is better." The weights were set through discussion within cooperative management, with the highest weight given to water saving.
The method brings the four criteria onto the same scale, weights them, calculates the additive and multiplicative difference and ratio measures, and averages them. Suppose the result places the system with the highest installation cost first: being clearly best on water saving and lowest on maintenance frequency has offset its cost disadvantage under all four logics.
The cooperative hesitates here: do the four intermediate measures give the same ranking, or do the multiplicative measures favour a different system? If one of the systems has a "0" (requires no maintenance at all) in the maintenance-frequency column, the multiplicative difference and ratio measures could zero out that column within the product, artificially distorting that system's multiplicative score; in that case, the cooperative should replace the zero value with a small positive number and retest sensitivity.
In the report: "Water saving and maintenance frequency together favour the most expensive system; all four comparison logics give the same ranking, but the zero value in the maintenance column should be checked further."
3. Sport: A club's training-pitch rental proposal selection
A sports club will choose among three pitch-rental proposals. There are three criteria: a pitch-quality score, distance from the centre (km) and monthly rent. Pitch quality is "higher is better"; distance and rent are "lower is better." Club management set the weights with the highest given to pitch quality and the lowest to distance.
The method brings the three proposals onto the same scale, weights them, calculates the four benefit measures and averages them. Suppose the result places the highest-quality but most distant pitch first, with the pitch that is close to the centre but of moderate quality and low rent in second place.
The club hesitates here: because the distance weight was kept low, the distant pitch came out ahead; whether the ranking would change if that weight were raised has not been tested. Furthermore, if club management presents only the average without examining the four intermediate measures one by one, it might miss, for instance, the multiplicative measures pointing to a different ranking.
In the report: "Weighted mainly by pitch quality, the highest-quality pitch comes out ahead; this result is sensitive to the distance weight, and separately checking the four comparison logics is recommended."
4. What Not to Do
Had cost been marked "higher is better" in the same software table, the most expensive software would have been added on the wrong side of the cost sum and product, and the ranking would have become meaningless. A second error is the team reporting only the final average score without ever checking whether the additive difference, multiplicative difference, additive ratio and multiplicative ratio measures give the same ranking; in this example all four do agree, but that is not guaranteed for every table. A third error is allowing a software package to score "0" on any criterion without accounting for the fact that WISP's multiplicative measures break down in that case.
Extensions: for different data types
WISP has 3 extensions in the library. Same decision logic, different data type: if your data is not a classical number, read the relevant data type card, then open that member.
Sources
For the formulas behind the steps and citation formats, see the DecisionMind method page: decisionmind.app/library/wisp
Stanujkić, D., Popović, G., Karabašević, D., Meidutė-Kavaliauskienė, I., & Ulutaš, A. (2023). An integrated simple weighted sum product method, WISP. IEEE Transactions on Engineering Management, 70(5), 1933–1944. DOI: 10.1109/TEM.2021.3075783
Stanujkić, D., Karabašević, D., Popović, G., Smarandache, F., Stanimirović, P. S., Saračević, M., & Katsikis, V. N. (2022). A single valued neutrosophic extension of the simple WISP method. Informatica, 33(3), 635–651. DOI: 10.15388/22-INFOR483
Ulutaş, A., Topal, A., & Yürüyen, A. A. (2026). Simple WISP: Simple weighted sum product for ideal solution for multi-attribute decision-making. In Encyclopedia of Multi-Attribute Decision Making (MADM) (pp. 931–941). DOI: 10.1016/B978-0-443-33275-3.00062-2